Local marketing

Practical local marketing tips for small business owners: getting found on Google, earning reviews, running local ads, and turning nearby searches into customers.

What should a small business marketing package include?

What a good marketing package covers, what it should cost in the market, and how to tell a real plan from a…

How to plan a holiday promotion for a small business

Most holiday offers fail because they start in December. Here is a simple six week plan: one offer, one page, a few…

How to tell if your marketing is actually working

Most owners can't say which channel brought last month's customers. Here is the smallest amount of measuring that actually settles it, most…

More local competition is coming. Here is how to stay ahead.

Robots are not the competition. The competition is everyone AI just pushed out of an office. Here is what keeps your business…

How much should a small business spend on marketing?

Percentage rules of thumb are a poor way to decide this. Here is how to build a marketing budget from your own…

How to market a new business in Greensboro

You have the name and the license. Here is the order to do things in, what each step costs, and what a…

Getting paid faster: online payments and invoicing for small businesses

Chasing checks and waiting on invoices slows your whole business down. Here is how to make it easy for customers to pay…

How local customers find you online, and how to get in front of them

Most of your future customers start on Google. This is the plain English guide to getting found when they search for what…

How contractors get found online and get paid on time

Two things quietly decide whether a contracting business grows: whether new customers can find you, and whether you get paid without chasing…