Category: Local marketing

Percentage rules of thumb are a poor way to decide this. Here is how to build a marketing budget from your own numbers, and where the first $500 a month should go.

The reply is read by far more people than the review is. Here is the four sentence shape that works, what never to write, and when a review can actually be removed.

You have the name and the license. Here is the order to do things in, what each step costs, and what a brand new local business can safely leave until month three.

You do not have to be everywhere. Here is a plain way to decide whether social media is worth your time, and how to make it pay off if it is.

Chasing checks and waiting on invoices slows your whole business down. Here is how to make it easy for customers to pay you, so the money comes in faster.

Your best customers are the ones who already paid you once. Here is how a short, regular email keeps them coming back, without running a single sale.

Getting found is only half the job. Here is how to turn the people who land on your site into calls, messages, and paying customers.

Nearby customers give your site a few seconds before they leave for a competitor. Here is how to tell if speed is costing you jobs, and what to do about it.

You serve more than one town, but you only rank in one. Here is how to show up in searches across your whole service area.

Ads can bring in customers fast, or drain your budget with nothing to show. Here is how to tell the difference before you spend.