How to tell if your marketing is actually working
Most owners can't say which channel brought last month's customers. Here is the smallest amount of measuring that actually settles it, most…
Read more →Category
Local marketing
Practical local marketing tips for small business owners: getting found on Google, earning reviews, running local ads, and turning nearby searches into customers.
More local competition is coming. Here is how to stay ahead.
Robots are not the competition. The competition is everyone AI just pushed out of an office. Here is what keeps your business…
Read more →
How much should a small business spend on marketing?
Percentage rules of thumb are a poor way to decide this. Here is how to build a marketing budget from your own…
Read more →
How to market a new business in Greensboro
You have the name and the license. Here is the order to do things in, what each step costs, and what a…
Read more →
Getting paid faster: online payments and invoicing for small businesses
Chasing checks and waiting on invoices slows your whole business down. Here is how to make it easy for customers to pay…
Read more →
How local customers find you online, and how to get in front of them
Most of your future customers start on Google. This is the plain English guide to getting found when they search for what…
Read more →
How contractors get found online and get paid on time
Two things quietly decide whether a contracting business grows: whether new customers can find you, and whether you get paid without chasing…
Read more →